Commercial Break is a series of posts commercials that are/have become annoying or irrelevant. we start with the Old Spice Guy ads.
Hello Readers, look at that video clip posted above, now back to this post, now back to the clip, now back to me. Weary of this format yet? Because I sure am.
When the Old Spice Guy burst onto the scene during last year's Super Bowl, he took the advertising and viral world by storm. never before had a commercial been so welcome by the masses, and celebrity born so quickly from an advertisement. Everyone wanted to know who this guy was, where he came from, and when we would see him do another one of these fantastic mind boggling ads.
The guy was Isaiah Mustafa a former NFL player turned actor who had played a small amount of episode spots on a number of TV shows, playing such interesting characters as Cleveland Cop, and Newlywed Husband. Now, don't get me wrong I like Mustafa, he's got a presence that commands the screen whenever he's on it. But these ads have got to stop.
Since first appearing last year the formula hasn't changed, which I suppose goes along the lines if it ain't broke don't fix it. But the ads have really lost their punch. The scene changes aren't as dramatic and the dialogue isn't as sharp.
Take for example the very first ad, people could quote that 30 second spot almost word for word, and we all knew how it ended. He was on a horse.
Now, he's just laying on a piano.
So what do you think? Is it time for Old Spice to move in a new direction? Or are you still digging the fact that he has two tickets to that thing you love?
I'm not sure that I can disagree with you more. If Old Spice Guy ever goes away...a sizeable piece of my soul goes with him. But I think they could spice up the format and give him a sidekick (or protege if you will). He needs a Bray to his Narrator.
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